Surveys, surveys and more surveys

We have been inundated with press releases NFO (TNS) and JD Power, their public relations agencies and some car manufacturers in recent days. Yes, his investigation both in & 39; automotive industry. Each year, two TNS and JD Power Release their investigations with great fanfare - I& 39;m sure a press conference is only arond investigations corner.
The rate of automobile manufacturers of various parameters on customer satisfaction among others. The product of interest to be a few years back, as Maruti round and have monopolized it.
MUL in the Indian market is perhaps the only case in the world market leaders, even with a fearless 55 per cent of the share market, the package Surveys.
But customer satisfaction, I am always surprised by the contribution of these investigations bosting in the figure d & 39; affairs of each manufacturer. For example, the number of cases is & 39; MUL syringe next month, because it is based on a classification (for the umpteenth time best) polls once again. In fact, no. I remember, to make sure that & 39; 1999, JD Power, Ford, India (l & 39; while peddling Escort), the segment bottom of the & 39; India and Ford had said, Journalists explicitly that the problems & 39; escort with diesel led to a decline in the & 39; hearing, but the coming months, the figure d & 39; Affairs Escort really improved. While & 39; n I& 39;ve nothing against these polls - we were perhaps aware of the quality, the fact that MUL JD Power pays an exhorbitant amount of money & 39; - for the use of & 39; JD Power logo in its advertising - whenever that & 39; it that the research firm ranked carmaker in its investigation bother me more. What disturbs me even more to do than to JD Power receives a quantity of & 39; studies to suppliers Maruti. Under the direction of research Deepesh Rathore@deepesh.rathore supplierbusiness.com For more information, go to the & 39; investigating www.theautodiary.com



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